📊 Intent Capture & Account Identification
- Cross-Channel Intent Signals: Aggregate intent data from websites, CRM systems, LinkedIn, G2, and other channels into a unified dashboard.
Anonymous Visitor Identification: Utilize reverse IP lookup to identify companies visiting your site, even without form submissions.
Firmographic Enrichment: Enhance visitor data with firmographic details like company size, industry, and revenue.
⚙️ Workflow Automations
- CRM and MAP Integrations: Automate tasks across CRM (e.g., Salesforce, HubSpot) and marketing automation platforms.
Real-Time Alerts: Receive instant notifications via Slack or Microsoft Teams when high-intent accounts engage with your content.
Custom Playbooks: Build and execute repeatable go-to-market strategies tailored to your team’s needs.
🧠 Account Intelligence & Scoring
- Segmentation: Group accounts based on firmographics and engagement metrics to prioritize outreach efforts.
Engagement Scoring: Assign scores to accounts based on their interactions, helping sales teams focus on high-potential leads.
Intent-Based Outreach: Target accounts showing buying intent with personalized campaigns and messaging.
📈 Marketing Analytics & Attribution
- Multi-Touch Attribution: Analyze the impact of various marketing channels on conversions and revenue.
Customer Journey Mapping: Visualize the paths prospects take from initial engagement to conversion.
ROI Tracking: Measure the return on investment for marketing campaigns across different platforms.
🔗 Integrations
- CRM Systems: Seamless integration with Salesforce, HubSpot, and other CRM platforms.
Ad Platforms: Connect with Google Ads, LinkedIn Ads, Facebook Ads, and Bing Ads for comprehensive campaign analysis.
Communication Tools: Integrate with Slack and Microsoft Teams for real-time collaboration and alerts.
Customer Data Platforms: Sync with Segment, Leadsquared, and Rudderstack to centralize user data.